EDUCATION ︎

CUNY School of Professional Studies (Current)

MA in Disability Studies

Urban Permaculture Institute (2015)

Certificate in Permaculture Design

UC Berkeley Extension (2014)

Courses in creative writing and nutrition

Art Center College of Design (2008–2012)

BFA in Graphic Design

EXPERIENCE ︎

Oportun, Senior Manager of Design (2019–current)

Guardian of all brand assets, ensuring that the brand is optimized for use in digital and physical spaces (including ADA compliance); collaborate with executive leadership on brand strategy; product design, manage creative and implementation from partner agencies; manage brand guidelines and online brand center; conceptualize and develop collateral, displays, and advertising

The Disabled List, Consultant (2018–2019)

Co-created business plan, secure funding, strategic positioning, marketing materials, instructional tools for fellows and partner organizations; lead San Francisco program and outreach, oversee creation and maintenance of brand identity

DUXU 2019: International Design Conference, Board Member (2018–present)

Conference outreach; lead and organize panel session on branding and trans-inclusive design

CCA Extension, Instructor (2018–present)

Introductory course in the field and practice of graphic design: creative research methods, design theory, typography, color systems, brand identity, and user experience basics

Thesis25, Founder (2018–present)

Design collaborative specializing in brand strategy, marketing, and design

UC Berkeley Extension, Instructor (2017–present)

Instructor of Visual Design Principles (a required course in the Graphic Design and UX professional certificate programs), inciting creative agency through theoretical inquiry and practice-led discovery of the elemental principles, systems, and methods of visual design

Landor, Sr. Design of Global Marketing (2017–2018)

Co-led global brand refresh with global director of marketing and C-Suite stakeholders; oversaw design of all content on Landor.com and global marketing collateral; managed multilingual web content via WordPress; led design and production of Landor's annual Trends forecast book and digital activation; managed Landor image archive using Canto Cumulus; managed the consolidation of marketing collateral globally—streamlining new business outreach; designed Landor’s new global brand center (housing all visual brand assets, guidelines, and core business tools)

The Dating Practice, Design Lead (2016–2017)

Co-created the visual identity, social media campaigns, website, app, and pitch decks for seed capital

Landor, Designer (2013–2017)

Collaborated with creative directors, art directors, and client managers to develop brand strategy, brand architecture, guidelines, websites, marketing collateral, and environmental graphics

Clients: American Academy of Ophthalmology, Accenture, Axway, Bank of the West, GE, Herbalife, Intuit, Keysight, Korn Ferry, Lowe’s, Mint, OtterBox, Pernod Ricard, Raytheon, Republic Services, Qorvo

Matt Hollis Architects, Art Director (2014–2015)

Created the brand identity, marketing collateral, building signage, and website with founder and CEO

Public Architecture, Art Director (2013)

Created the brand identity and online advertising campaign for the Social Impact Design Award

West, Designer (2013)

Designed print and online advertising, packaging, brochures, and apparel

Clients: Rdio, Anki and The World Compassion Initiative

EM Sports Training, Design Lead (2006–2013)

Oversaw brand identity, publication design, building signage, marketing collateral, video editing and production, television advertising, vehicle and environmental graphics, and apparel design

AdamsMorika, Intern (2011)

Created brand identity, environmental graphics, and marketing collateral

Clients: Cedars-Sinai, UCLA, and USC

PROFESSIONAL PRESENTATIONS ︎

2019 AIGA Conference: Impact of Inclusion (To be presented in 2019)

Invited presentation (Pasadena, US)

DUXU 2019: International Conference on Design, UX, and Usability (To be presented in 2019)

Presenting paper: Design and Disability: Economics and Opportunity (Orlando, US)

Landor San Francisco (2018)

Invited presentation: Trans-Inclusive Design (San Francisco, US)

Landor Cincinnati (2018)

Invited presentation: Trans-Inclusive Design (Cincinnati, US)

Landor New York (2018)

Invited presentation: Rebranding Inclusive Design (New York, US)

Landor London (2018)

Invited presentation: Rebranding Inclusive Design (London, England)

UC Berkeley Extension (2014)

Invited presentation: Personal Branding and Intent (San Francisco, US)

PUBLISHED WORK ︎

Halstead, J. (2017)

Masking Tape, Mylar, and Wanda: Finding a New Creative Spark. The Dieline.

Halstead, J. (2017)

Masking Tape, Mylar, and Wanda: Finding a New Creative Spark. Landor.

PRO BONO ︎

Inneract Project, Instructor (2016)

Led design workshop for youth

Village Enterprise, Art Director (2016)

Created information design for impact study of entrepreneurship program in East Africa